Hot 8 Brass Band

  • Digital strategy
  • Creative content
  • Fan engagement
  • Building influencers
  • Analytics

The Hot 8 Brass Band have won great affection in the UK from fans and industry influencers, their summer 2016 European festival tour presented a real opportunity to expand their reach into Europe. The band was celebrating its 20th year in 2016 with the release of the album Vicennial, an extensive UK tour this summer and a mini documentary released 8th June.

Pinball Digital created a campaign to expand the band’s digital reach by creating engaging content around their live shows, encouraging more fans to interact with them online, subsequently spreading their infectious music and ethos digitally resulting in a tour on tour increase in reach and interaction of 260%.