Guru Jimmy’s Uberlife

  • Creative content
  • Identification and engagement of influencers
  • Highly targeted, low budget, sponsored social media campaigns

London based artist, James Ostrer, came to Pinball Digital just over a week before the US presidential election with a brief to promote his art activism project Guru Jimmy’s Uberlife ahead of the election result. Filmed in the style of James Corden’s viral internet sensation, Carpool Karaoke, it is a collection of conversations with Uber drivers across the states, about politics and the state of the nation.

Guru Jimmy didn’t have an established online following so our strategy was two pronged, to hijack relevant conversations with high profile accounts to gain some of their reach and visibility for the Guru Jimmy Series, running in tandem with targeted ads across Facebook, Instagram and Twitter. Overall the week long campaign reached over 200k relevant people.